What We Collect
Last updated: December 17, 2025
Overview
Supalytics is designed to give you useful insights about your website traffic while respecting visitor privacy. We collect only what's necessary and nothing more.
Our principle: If we don't need it, we don't collect it.
Data We Collect
From Your Website Visitors
| Data Point | Example | Purpose |
|---|---|---|
| Page URL | /blog/my-post | Which pages are visited |
| Referrer | google.com | Where visitors come from |
| Country | United States | Geographic breakdown |
| Region | California | Regional insights |
| City | San Francisco | City-level insights |
| Browser | Chrome | Browser breakdown |
| Operating System | macOS | OS breakdown |
| Device Type | Desktop | Device breakdown |
| Screen Size | 1920x1080 | Responsive design insights |
| Language | en-US | Language preferences |
| Timestamp | 2025-12-17 10:30:00 | When visits occur |
| UTM Parameters | utm_source=twitter | Campaign tracking |
How We Get This Data
- Page URL, Referrer, Language, Screen Size: From the browser's JavaScript APIs
- Country, Region, City: From Cloudflare headers (not IP-based lookup)
- Browser, OS, Device: Parsed from the User-Agent header
- Timestamp: Server time when request is received
- UTM Parameters: From the page URL query string
Session & Visitor Identification
We use a privacy-preserving hash to identify unique visitors:
visitor_id = hash(daily_salt + domain + IP + user_agent)Key properties:
- The hash changes every 24 hours (daily salt rotation)
- The IP address is never stored - only used for hashing
- The hash cannot be reversed to get the original IP
- We cannot track visitors across days or across different websites
Session tracking:
- Sessions are tracked server-side (no client storage)
- A session expires after 30 minutes of inactivity
- Sessions cannot persist across browser restarts
Data We Do NOT Collect
No Cookies
We do NOT set any cookies. Zero. None.
Our tracking script does not:
- Create cookies
- Read cookies
- Use document.cookie in any way
No Browser Storage
We do NOT use:
- localStorage
- sessionStorage
- IndexedDB
- Web SQL
- Any other client-side storage mechanism
No IP Addresses
We do NOT store IP addresses.
- IPs are used momentarily to generate a hash
- The hash is stored, not the IP
- Even we cannot retrieve the original IP from the hash
No Fingerprinting
We do NOT use fingerprinting techniques like:
- Canvas fingerprinting
- WebGL fingerprinting
- Audio fingerprinting
- Font enumeration
- Plugin enumeration
- Hardware fingerprinting
No Personal Data
We do NOT collect:
- Names
- Email addresses
- Phone numbers
- Physical addresses
- Social media profiles
- Any personally identifiable information
No Cross-Site Tracking
We cannot track users across different websites because:
- The visitor hash includes the domain
- Different domains = different hashes
- There's no shared identifier between sites
What This Means for Privacy
For GDPR Compliance
Because we don't collect personal data:
- No cookie consent banner needed for Supalytics
- No data subject access requests for visitor data (there's nothing to access)
- No "right to be forgotten" applies (we don't know who visited)
For Your Visitors
Your visitors get:
- No tracking across websites
- No tracking across days (hash changes daily)
- No personal information collected
- No way to identify them as individuals
For You
You still get useful analytics:
- Unique visitor counts (accurate per day)
- Traffic sources and referrers
- Geographic breakdown
- Device and browser stats
- Page performance metrics
Technical Details
Our Tracking Script
The script we provide is:
- Under 1.5KB (gzipped over network)
- No external dependencies
- Async loading (doesn't block page render)
- Open for inspection (minified but not obfuscated)
Data Flow
1. Visitor loads your page
2. Our script collects: URL, referrer, screen size, language, UTM params
3. Data is sent to our EU servers
4. Server extracts: User-Agent, Cloudflare geo headers
5. Server generates: visitor_id hash (IP used and discarded)
6. Anonymized data stored in Tinybird (Frankfurt, Germany)
7. You see aggregate stats in your dashboardData Retention
- Analytics data: Retained while your account is active
- After account deletion: Data deleted within 30 days
- No data sold or shared with third parties
Questions?
If you have questions about what we collect, contact us at support@supalytics.co.
We're happy to explain our data practices in detail.