Supalytics vs Fathom - Complete Comparison

Supalytics is the privacy-first alternative to Fathom. Same privacy focus. Better features. Funnels, revenue attribution, and autocapture built in.

While both tools offer conversion funnels and custom event tracking, Supalytics prioritizes user privacy and GDPR compliance without requiring cookie consent banners.

Why choose Supalytics over Fathom?

Pricing comparison

Supalytics: $19/mo for 100k events (Solo). Fathom: $15/mo for 100k pageviews. Similar price point — Fathom starts at $15/mo, Supalytics at $19/mo. But Supalytics includes conversion funnels, revenue attribution, and autocapture that Fathom doesn't offer at any price.

Verdict

Fathom is a solid privacy-first analytics tool, but it lacks the advanced features that growing businesses need. Supalytics offers conversion funnels, visitor journeys, and revenue attribution that Fathom simply doesn't have. Autocapture tracks clicks and forms out of the box, and a CLI lets AI tools like Claude Code query your analytics directly. If you need to understand your customer journey beyond basic pageviews and want to attribute revenue to traffic sources, Supalytics is the clear choice—with more features at a similar price point.

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SupalyticsSupalyticsvs
FathomFathom

Fathom with funnels and revenue attribution

Same privacy focus. Better features. Funnels, revenue attribution, and autocapture built in.

$supalytics add

Why choose Supalytics over Fathom?

Conversion funnels
Fathom has no funnel analytics at all
Revenue attribution
Track revenue per traffic source, not just events
Same price, more features
$19/mo with 100k events, funnels, and revenue attribution included
Autocapture + CLI for AI tools
Clicks and forms captured automatically. A CLI lets AI tools like Claude Code analyze your analytics.
Feature
SupalyticsSupalytics
FathomFathom

Core Analytics

Pageviews & visitors
Supalytics: Yes
Fathom: Yes
Traffic sources
Supalytics: Yes
Fathom: Yes
Geographic data
Supalytics: Yes
Fathom: Yes
Device & browser info
Supalytics: Yes
Fathom: Yes
Real-time dashboard
Supalytics: Yes
Fathom: Yes
Conversion funnels
Supalytics: Yes
Fathom: No
Custom events
Supalytics: Yes
Fathom: Yes
Revenue attribution
Supalytics: Yes
Fathom: No
UTM tracking
Supalytics: Yes
Fathom: Yes
Visitor journey
Supalytics: Yes
Fathom: No
Autocapture
Supalytics: Yes
Fathom: No
Annotations
Supalytics: Yes
Fathom: No

Core Analytics comparison summary:

  • Pageviews & visitors: Supalytics offers Yes, while Fathom offers Yes.
  • Traffic sources: Supalytics offers Yes, while Fathom offers Yes.
  • Geographic data: Supalytics offers Yes, while Fathom offers Yes.
  • Device & browser info: Supalytics offers Yes, while Fathom offers Yes.
  • Real-time dashboard: Supalytics offers Yes, while Fathom offers Yes.
  • Conversion funnels: Supalytics offers Yes, while Fathom offers No. This is a key advantage for Supalytics.
  • Custom events: Supalytics offers Yes, while Fathom offers Yes.
  • Revenue attribution: Supalytics offers Yes, while Fathom offers No. This is a key advantage for Supalytics.
  • UTM tracking: Supalytics offers Yes, while Fathom offers Yes.
  • Visitor journey: Supalytics offers Yes, while Fathom offers No. This is a key advantage for Supalytics.
  • Autocapture: Supalytics offers Yes, while Fathom offers No. This is a key advantage for Supalytics.
  • Annotations: Supalytics offers Yes, while Fathom offers No. This is a key advantage for Supalytics.

Privacy & Compliance

Cookie-free tracking
Supalytics: Yes
Fathom: Yes
GDPR compliant
Supalytics: Yes
Fathom: Yes
EU data residency
Amsterdam, NLSupalytics: Amsterdam, NL
Frankfurt, DEFathom: Frankfurt, DE
No cookie banner needed
Supalytics: Yes
Fathom: Yes
Data Processing Agreement
Supalytics: Yes
Fathom: Yes

Privacy & Compliance comparison summary:

  • Cookie-free tracking: Supalytics offers Yes, while Fathom offers Yes.
  • GDPR compliant: Supalytics offers Yes, while Fathom offers Yes.
  • EU data residency: Supalytics offers Amsterdam, NL, while Fathom offers Frankfurt, DE.
  • No cookie banner needed: Supalytics offers Yes, while Fathom offers Yes.
  • Data Processing Agreement: Supalytics offers Yes, while Fathom offers Yes.

Tracking Capabilities

Script size (gzipped)
4.5KBSupalytics: 4.5KB
~1.9KBFathom: ~1.9KB
Scroll depth tracking
Supalytics: Yes
Fathom: No

Tracking Capabilities comparison summary:

  • Script size (gzipped): Supalytics offers 4.5KB, while Fathom offers ~1.9KB.
  • Scroll depth tracking: Supalytics offers Yes, while Fathom offers No. This is a key advantage for Supalytics.

Integrations

Stripe integration
Supalytics: Yes
Fathom: No
Google Search Console
Coming soonSupalytics: Coming soon
Fathom: No
API access
Supalytics: Yes
Fathom: Yes
CLI
Supalytics: Yes
Fathom: No

Integrations comparison summary:

  • Stripe integration: Supalytics offers Yes, while Fathom offers No. This is a key advantage for Supalytics.
  • Google Search Console: Supalytics offers Coming soon, while Fathom offers No.
  • API access: Supalytics offers Yes, while Fathom offers Yes.
  • CLI: Supalytics offers Yes, while Fathom offers No. This is a key advantage for Supalytics.

Pricing & Limits

Starting price
From $19/moSupalytics: From $19/mo
$15/moFathom: $15/mo
Websites included
1 (Solo) / Unlimited (Team)Supalytics: 1 (Solo) / Unlimited (Team)
50Fathom: 50
Team members
UnlimitedSupalytics: Unlimited
UnlimitedFathom: Unlimited
Data retention
3 yearsSupalytics: 3 years
UnlimitedFathom: Unlimited

Pricing & Limits comparison summary:

  • Starting price: Supalytics offers From $19/mo, while Fathom offers $15/mo.
  • Websites included: Supalytics offers 1 (Solo) / Unlimited (Team), while Fathom offers 50.
  • Team members: Supalytics offers Unlimited, while Fathom offers Unlimited.
  • Data retention: Supalytics offers 3 years, while Fathom offers Unlimited.

Pricing Comparison

RECOMMENDED
SupalyticsSupalytics

$19/mo for 100k events (Solo)

  • Unlimited websites (Team plan)
  • Smart EU privacy fallback
  • EU data residency
FathomFathom

$15/mo for 100k pageviews

  • No conversion funnels
  • No revenue attribution
  • No Stripe integration
  • No autocapture or visitor journeys

Similar price point — Fathom starts at $15/mo, Supalytics at $19/mo. But Supalytics includes conversion funnels, revenue attribution, and autocapture that Fathom doesn't offer at any price.

Compare with other tools

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About Fathom

Fathom Analytics is a privacy-first analytics platform that provides simple, clean website stats. They pioneered the cookieless analytics space and are popular among indie developers and privacy-conscious businesses.

Legal jurisdiction: Canada

Visit https://usefathom.com