Supalytics vs Google Analytics - Complete Comparison

Supalytics is the privacy-first alternative to Google Analytics. No cookies. No consent banners. No data sent to Google. EU-hosted analytics that respects your users' privacy.

While both tools offer conversion funnels and custom event tracking, Supalytics prioritizes user privacy and GDPR compliance without requiring cookie consent banners.

Why choose Supalytics over Google Analytics?

Pricing comparison

Supalytics: $19/mo for 100k events (Solo). Google Analytics: Free (with limits), GA360 from $12,500/mo. Google Analytics is free, but the real cost is your users' privacy and your site's performance. Your visitors' data is used to power Google's advertising empire.

Verdict

Google Analytics is free in price, but expensive in privacy. With increasing GDPR enforcement, consent requirements, and growing user awareness about tracking, many businesses are moving away from GA. Supalytics gives you the essential metrics you need—pageviews, sources, funnels—without cookies, consent banners, or sending data to Google. Autocapture tracks clicks, forms, and rage clicks out of the box, and a CLI lets AI tools like Claude Code query your data directly. Your site loads faster, your users aren't tracked across the web, and you stay compliant with privacy regulations by default.

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SupalyticsSupalyticsvs
Google AnalyticsGoogle Analytics

The privacy-first alternative to Google Analytics

No cookies. No consent banners. No data sent to Google. EU-hosted analytics that respects your users' privacy.

$supalytics add

Why choose Supalytics over Google Analytics?

No consent banner required
Google Analytics requires explicit consent in the EU, adding friction to your site
Your data stays yours
GA uses your data for Google's advertising. Supalytics never shares or sells data
27x smaller script
4.5KB vs 120KB - dramatically faster page loads and better Core Web Vitals
Autocapture + CLI for AI tools
Clicks, forms, and rage clicks captured automatically. A CLI lets Claude Code and Cursor analyze your data.
Feature
SupalyticsSupalytics
Google AnalyticsGoogle Analytics

Core Analytics

Pageviews & visitors
Supalytics: Yes
Google Analytics: Yes
Traffic sources
Supalytics: Yes
Google Analytics: Yes
Geographic data
Supalytics: Yes
Google Analytics: Yes
Device & browser info
Supalytics: Yes
Google Analytics: Yes
Real-time dashboard
Supalytics: Yes
Google Analytics: Yes
Conversion funnels
Supalytics: Yes
Complex setupGoogle Analytics: Complex setup
Custom events
Supalytics: Yes
Google Analytics: Yes
UTM tracking
Supalytics: Yes
Google Analytics: Yes
Visitor journey
Supalytics: Yes
Google Analytics: No
Autocapture
Supalytics: Yes
Google Analytics: No
Annotations
Supalytics: Yes
Google Analytics: Yes
Simple interface
Supalytics: Yes
Google Analytics: No
No data sampling
Supalytics: Yes
Sampled on free tierGoogle Analytics: Sampled on free tier

Core Analytics comparison summary:

  • Pageviews & visitors: Supalytics offers Yes, while Google Analytics offers Yes.
  • Traffic sources: Supalytics offers Yes, while Google Analytics offers Yes.
  • Geographic data: Supalytics offers Yes, while Google Analytics offers Yes.
  • Device & browser info: Supalytics offers Yes, while Google Analytics offers Yes.
  • Real-time dashboard: Supalytics offers Yes, while Google Analytics offers Yes.
  • Conversion funnels: Supalytics offers Yes, while Google Analytics offers Complex setup. This is a key advantage for Supalytics.
  • Custom events: Supalytics offers Yes, while Google Analytics offers Yes.
  • UTM tracking: Supalytics offers Yes, while Google Analytics offers Yes.
  • Visitor journey: Supalytics offers Yes, while Google Analytics offers No. This is a key advantage for Supalytics.
  • Autocapture: Supalytics offers Yes, while Google Analytics offers No. This is a key advantage for Supalytics.
  • Annotations: Supalytics offers Yes, while Google Analytics offers Yes.
  • Simple interface: Supalytics offers Yes, while Google Analytics offers No. This is a key advantage for Supalytics.
  • No data sampling: Supalytics offers Yes, while Google Analytics offers Sampled on free tier. This is a key advantage for Supalytics.

Privacy & Compliance

Cookie-free tracking
Supalytics: Yes
Google Analytics: No
GDPR compliant
Supalytics: Yes
ContestedGoogle Analytics: Contested
EU data residency
Amsterdam, NLSupalytics: Amsterdam, NL
US serversGoogle Analytics: US servers
No cookie banner needed
Supalytics: Yes
Google Analytics: No
Data not used for ads
Supalytics: Yes
Google Analytics: No
No cross-site tracking
Supalytics: Yes
Google Analytics: No
Data Processing Agreement
Supalytics: Yes
Google Analytics: Yes

Privacy & Compliance comparison summary:

  • Cookie-free tracking: Supalytics offers Yes, while Google Analytics offers No. This is a key advantage for Supalytics.
  • GDPR compliant: Supalytics offers Yes, while Google Analytics offers Contested. This is a key advantage for Supalytics.
  • EU data residency: Supalytics offers Amsterdam, NL, while Google Analytics offers US servers. This is a key advantage for Supalytics.
  • No cookie banner needed: Supalytics offers Yes, while Google Analytics offers No. This is a key advantage for Supalytics.
  • Data not used for ads: Supalytics offers Yes, while Google Analytics offers No. This is a key advantage for Supalytics.
  • No cross-site tracking: Supalytics offers Yes, while Google Analytics offers No. This is a key advantage for Supalytics.
  • Data Processing Agreement: Supalytics offers Yes, while Google Analytics offers Yes.

Tracking Capabilities

Script size (gzipped)
4.5KBSupalytics: 4.5KB
~120KBGoogle Analytics: ~120KB
Page speed impact
MinimalSupalytics: Minimal
SignificantGoogle Analytics: Significant
Core Web Vitals friendly
Supalytics: Yes
Can hurt scoresGoogle Analytics: Can hurt scores
Works with ad blockers
PartiallySupalytics: Partially
Often blockedGoogle Analytics: Often blocked

Tracking Capabilities comparison summary:

  • Script size (gzipped): Supalytics offers 4.5KB, while Google Analytics offers ~120KB. This is a key advantage for Supalytics.
  • Page speed impact: Supalytics offers Minimal, while Google Analytics offers Significant. This is a key advantage for Supalytics.
  • Core Web Vitals friendly: Supalytics offers Yes, while Google Analytics offers Can hurt scores. This is a key advantage for Supalytics.
  • Works with ad blockers: Supalytics offers Partially, while Google Analytics offers Often blocked.

Integrations

Google Ads integration
Supalytics: No
Google Analytics: Yes
Google Search Console
Coming soonSupalytics: Coming soon
Google Analytics: Yes
Stripe integration
Supalytics: Yes
Via GTMGoogle Analytics: Via GTM
API access
Supalytics: Yes
Google Analytics: Yes
CLI
Supalytics: Yes
Google Analytics: No
BigQuery export
Supalytics: No
GA4 onlyGoogle Analytics: GA4 only

Integrations comparison summary:

  • Google Ads integration: Supalytics offers No, while Google Analytics offers Yes.
  • Google Search Console: Supalytics offers Coming soon, while Google Analytics offers Yes.
  • Stripe integration: Supalytics offers Yes, while Google Analytics offers Via GTM.
  • API access: Supalytics offers Yes, while Google Analytics offers Yes.
  • CLI: Supalytics offers Yes, while Google Analytics offers No. This is a key advantage for Supalytics.
  • BigQuery export: Supalytics offers No, while Google Analytics offers GA4 only.

Pricing & Limits

Starting price
From $19/moSupalytics: From $19/mo
FreeGoogle Analytics: Free
Websites included
1 (Solo) / Unlimited (Team)Supalytics: 1 (Solo) / Unlimited (Team)
UnlimitedGoogle Analytics: Unlimited
Team members
1 (Solo) / Unlimited (Team)Supalytics: 1 (Solo) / Unlimited (Team)
UnlimitedGoogle Analytics: Unlimited
Data retention
3 yearsSupalytics: 3 years
14 months (free)Google Analytics: 14 months (free)
Hidden cost
NoneSupalytics: None
Your users' privacyGoogle Analytics: Your users' privacy

Pricing & Limits comparison summary:

  • Starting price: Supalytics offers From $19/mo, while Google Analytics offers Free.
  • Websites included: Supalytics offers 1 (Solo) / Unlimited (Team), while Google Analytics offers Unlimited.
  • Team members: Supalytics offers 1 (Solo) / Unlimited (Team), while Google Analytics offers Unlimited.
  • Data retention: Supalytics offers 3 years, while Google Analytics offers 14 months (free). This is a key advantage for Supalytics.
  • Hidden cost: Supalytics offers None, while Google Analytics offers Your users' privacy. This is a key advantage for Supalytics.

Pricing Comparison

RECOMMENDED
SupalyticsSupalytics

$19/mo for 100k events (Solo)

  • Unlimited websites (Team plan)
  • Smart EU privacy fallback
  • EU data residency
Google AnalyticsGoogle Analytics

Free (with limits), GA360 from $12,500/mo

  • Your data used for Google ads
  • Requires cookie consent banner
  • Data sent to US servers
  • Complex interface requires training
  • Data sampling on free tier

Google Analytics is free, but the real cost is your users' privacy and your site's performance. Your visitors' data is used to power Google's advertising empire.

Compare with other tools

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About Google Analytics

Google Analytics is the most widely used web analytics platform, powering over 50% of all websites. While feature-rich and free, it comes with significant privacy trade-offs and complexity that many teams struggle with.

Legal jurisdiction: United States

Visit https://analytics.google.com