---
title: Introduction
description: Privacy-first web analytics with Stripe revenue attribution, conversion funnels, and real-time tracking
url: https://www.supalytics.co/docs
---



Privacy-first web analytics with built-in Stripe revenue attribution. Know which traffic sources, pages, and campaigns actually drive paying customers—not just pageviews.

## Why Supalytics

* **Revenue attribution** - Connect Stripe and see which sources drive paying customers
* **Conversion funnels** - Build multi-step funnels to find drop-off points
* **Tiny script** - Under 1.5KB over the network. Your site stays fast.
* **Privacy-first by default** - Cookie-less tracking, GDPR compliant. Optional cookie mode for persistent tracking.
* **EU-hosted** - All data stored in European servers.
* **Real-time** - Live visitor globe and instant dashboard updates

## Get Started

1. [Create an account](https://supalytics.co/signup)
2. Add your site
3. [Install the script](/docs/install-script)

Takes about 60 seconds.

## Features

### Core Analytics

* **Visitors & Pageviews** - Traffic and engagement metrics
* **Session Duration & Bounce Rate** - User behavior insights
* **Top Pages** - Entry, exit, and top performing pages
* **Referrers** - Traffic sources and referring sites
* **Location** - Country, region, and city breakdown
* **Devices** - Browser, OS, and device type
* **UTM Parameters** - Campaign tracking (source, medium, campaign)

### Revenue Attribution

* **Stripe integration** - Automatic sync of charges, subscriptions, and refunds
* **Revenue by source** - See which referrers drive paying customers
* **Revenue by page** - Attribute revenue to landing pages
* **Revenue by country** - Geographic revenue breakdown
* **Revenue by UTM** - Campaign ROI tracking

### Engagement Tracking

* **Custom events** - Track button clicks, form submissions, and any user action
* **Scroll depth** - Automatic tracking of how far users scroll (0-100%)
* **Exit links** - Track clicks on external links
* **Heatmap** - Hourly activity patterns

### Conversion Funnels

* **Multi-step funnels** - Track user journeys from landing to conversion
* **Drop-off analysis** - Identify where users abandon the funnel
* **Revenue goals** - Use Stripe events as funnel steps

### Real-time Analytics

* **Live visitor globe** - See where visitors are right now
* **Real-time pages** - Currently active pages
* **Real-time referrers** - Live traffic sources

### API Access

* **Analytics API** - Query all your data programmatically
* **Server-side events** - Track events from your backend
* **Revenue API** - Access revenue attribution data

## Privacy & Tracking Modes

Supalytics offers two [tracking modes](/docs/tracking-modes):

### Privacy Mode (Default)

No consent banner needed. GDPR-compliant out of the box:

* **No cookies** - We don't set any cookies
* **No localStorage** - We don't store identifiers in the browser
* **No IP addresses stored** - IPs are used only for hashing, never stored
* **No fingerprinting** - We don't combine data points to identify users
* **No cross-site tracking** - We can't track users across different websites
* **Daily-rotating visitor IDs** - We can't identify the same visitor across days

### Cookie Mode (Optional)

For more accurate cross-session tracking:

* **Persistent visitor IDs** - Same visitor ID across sessions
* **First-party cookie** - `supalytics_vid`, expires in 1 year
* **EU visitors** - Requires consent (you provide the banner)
* **Non-EU visitors** - Cookies set automatically

See [Tracking Modes](/docs/tracking-modes) for setup instructions.

## Support

Questions? Text us on live chat or email [support@supalytics.co](mailto:support@supalytics.co).


---

## Other Documentation

- [Autocapture](https://www.supalytics.co/llms/docs/autocapture)
- [Backfill Existing Subscriptions](https://www.supalytics.co/llms/docs/backfill-existing-subscriptions)
- [Block Your Own Traffic](https://www.supalytics.co/llms/docs/block-your-traffic)
- [CLI](https://www.supalytics.co/llms/docs/cli)
- [Custom Events](https://www.supalytics.co/llms/docs/custom-events)
- [Features](https://www.supalytics.co/llms/docs/features)
- [Conversion Funnels](https://www.supalytics.co/llms/docs/funnels)
- [Install Script](https://www.supalytics.co/llms/docs/install-script)
- [MRR Tracking](https://www.supalytics.co/llms/docs/mrr-tracking)
- [Revenue Attribution](https://www.supalytics.co/llms/docs/revenue-attribution)
- [Agent Skills](https://www.supalytics.co/llms/docs/skills)
- [Tracking Modes](https://www.supalytics.co/llms/docs/tracking-modes)
- [Visitor Journey](https://www.supalytics.co/llms/docs/visitor-journey)
- [Annotations](https://www.supalytics.co/llms/docs/api/annotations)
- [Error Codes](https://www.supalytics.co/llms/docs/api/errors)
- [Events (Read)](https://www.supalytics.co/llms/docs/api/events)
- [API Reference](https://www.supalytics.co/llms/docs/api)
- [Journeys](https://www.supalytics.co/llms/docs/api/journeys)
- [Query API](https://www.supalytics.co/llms/docs/api/query)
- [Realtime API](https://www.supalytics.co/llms/docs/api/realtime)
- [Revenue Attribution API](https://www.supalytics.co/llms/docs/api/revenue-attribution)
- [Events (Write)](https://www.supalytics.co/llms/docs/api/server-side-events)